2022 CLARI, INC. For additional information, visit us at clari.com or email us a hello@clari.com

In a downturn, how do you protect your revenue? CROs face even more pressure in uncertain times as they try to find the difficult balance between bringing on new customers and protecting the install base. They rely on Clari for real-time insights and execution to align their revenue-generating teams, making it easier to pivot in the market. Here are four actions to take now:

Review Slipped Deals

Every week, review slipped deals and evaluate the reasons for their movement. Understand what’s addressable, what’s not, and create

appropriate game plans.

Evaluate Renewal Health

Dive into your upcoming renewals to know which deals are at risk and why. Work with post-sales leadership to create strategies that will restore health in key accounts.

Assign Risk Levels

Based on industry, segment, and geo, tag every active deal with a level of risk to help determine where to spend calories. Then, prioritize deals

with the least friction and highest return.

Monitor Key Relationships

Assess levels of engagement from key stakeholders across your deals. Rally your

executive team to send personal notes to their peers to strengthen relationships.

4 Actions to Take in a Downturn For Chief Revenue Officers

1

43

2

https://www.clari.com/ mailto:hello%40clari.com%20?subject=