4 Actions to Take in a Downturn for Sales Reps
Sales reps need to close deals and meet revenue quotas, regardless of the economic climate. Clari is their cockpit for understanding risks and opportunities.

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In a downturn, how do you protect your revenue? Sales reps need to close deals and meet revenue quotas, regardless of the economic climate. Clari is their cockpit for understanding risks and opportunities. They use it to keep their deals and forecasts realistic and achievable. Here are four actions to take:
Review Deal Health Indicators
Every day, inspect your deals to evaluate buyer engagement and determine the next best actions you should take to
strengthen each deal.
Assign Risk Levels to Deals
Tag every active deal with a level of risk to help determine where to spend calories.
Prioritize deals with the least friction.
Keep Deals on Track
Create a mutual action plan for each deal outlining key milestones to ensure alignment between yourself and
your key stakeholders.
Update Your Forecast Call
Ensure your forecast call tracks with the facts on the ground: deal health, risk levels,
and buyer engagement. Apply this lens and update your forecast daily.
4 Actions to Take in a Downturn For Sales Reps
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