Supercharge your TechStack to Support the Modern Revenue Process
CRM provides a system of record to control your transaction and account information. But it wasn’t designed for the modern revenue process that requires an equal focus on retention as well as growth, collaboration across go-to-market teams, and data-driven rigor. Learn how to triangulate with data, machine, and human to get an accurate and consistent forecast.

Reps spend 30% of
their time on manual,
administrative tasks.1
Only 43.7% of forecasted
opportunity close won.2
The results of an only CRM Model?
1 2018 Sirius Decisions Research Brief, Making Sales Prospecting More Productive
2 2018-2019 CSO Sales Performance report
For B�B companies that need to deliver predictable growth and
retention, Clari’s Revenue Operations Pla�form aligns the entire
revenue team with a consistent, real-time view of the business to
drive action and optimize the revenue process.
Learn how to supercharge your revenue operations with Clari
Clari and CRM Together Give You
Be�ter Data
Predictable Revenue
Improved Execution
Automate data entry so your deal
information is always complete and
up-to-date
Predict where you’ll finish
the quarter by week 3
Know when you’re short on
pipeline, for out quarters too
Spot renewal risk or upside
opportunity anywhere in
your customer base
Your entire revenue team is
more e�fective and productive
Higher Adoption
Your reps and managers get real
value from CRM with less e�fort
Wasted hours generating and
maintaining spreadsheets and
ad-hoc reports that are out of
date the moment you pull them
Everyone on the revenue team has
access to real-time insights about
deals, pipeline, and forecasts, so
you can focus on winning business
Unnecessary time spent
nagging your reps to
understand deal status and still
have no data you can count on
Get predictive insights and clear
visibility into all deal activity so you
can spot pipeline risk and coach
your team to success
Surprises caused by blind
spots, process gaps, and end
of quarter misses that can
damage careers
Execute your current quarter and
prepare your pipeline for future
quarters to get control over your
revenue process
Li�tle to no visibility into the
true state of the pipeline and
how leads and opportunities
are moving through the funnel
Know the status of active deals
and opportunities so you can align
with sales on how much pipeline is
needed to hit revenue goals
Miss seeing churn risk and
upsell opportunities for
current and future quarters
See how renewal and upsell
opportunities are tracking using AI
insights so you can more accurately
forecast churn and align with sales
to mitigate risk
Time spent on the wrong
opportunities and struggle to
keep deals up to date in CRM
Focus on the deals with the best
chance of closing while saving
precious selling time through
automatic updates
How Clari + CRM Helps
Everyone on the Revenue Team
Sales Ops
With CRM Only With CRM + Clari
Sales Managers
CRO’s & Sales Leaders
Marketing
Customer Success
Sales Reps
Best-in-breed companies run
their revenue generation process
like a finely-tuned factory.
From: A hodgepodge of
spreadsheets, reports
and manual processes
used on top of their CRM
to manage revenue.
To: A single Revenue Operations Pla�form using AI,
automation and data signals from all go-to-market
systems to manage opportunities, spot pipeline
risk, and forecast new business, churn and upsells.
That’s why we built
Clari’s Revenue Operations Platform.
Clari works alongside your CRM to drive
revenue growth and retention. We use AI to
automate CRM and eliminate do-it-yourself
spreadsheets, reports, and o�f-line
conversations to give you:
Be�ter forecast accuracy
More visibility into your pipeline
More control over your revenue
CRM alone can hold you back
because you have to:
Waste time manually entering deal and account data
so your system of record is rarely up-to-date and accurate.
Rely on incomplete data to manage your business
so you don’t know where your pipeline stands or if
you’ll make the number.
Try to correlate activity signals from di�ferent systems
so you don’t have complete insight into your end-to-end
buyer’s journey.
Create ad-hoc reports and roll-up spreadsheets by hand
so tasks like coaching and forecasting become data
validation exercises.
Re-configure CRM when launching a new growth initiative
so you can’t respond quickly to market opportunities
and challenges.
CRM + Clari
Supercharge Your Revenue Stack
CRM provides a system of record to control
your transaction and account information.
But it wasn’t designed for the modern
revenue process that requires an equal
focus on retention as well as growth,
collaboration across go-to-market teams,
and data-driven rigor.
CRM Is Essential,
but Not Enough
http://clari.com/demo